The projects developed to date for Novartis have been the work of a direct collaboration with the image and communication company AddMore. The programming developed by Clever Way Mobile is the result of this collaboration, incorporating the design developed by AddMore and building applications for the iPad platform, used as a device for this business application in the pharmaceutical multinational Novartis. Programming is done in HTML 5 on Apple's Xcode but respecting the rules of an international business solution for the company. The application is then distributed to medical information delegates, enabling a set of interactive multimedia solutions demonstrating the valences of the various products to health professionals.